Fruchtman Findings
Industry insights from the jewelry marketing experts.
Schmooze And You Won’t Lose.
by Ellen Fruchtman, President In advertising and marketing, we’re on a constant trajectory - to find the most cost-efficient places...
What Matters.
by Ellen Fruchtman, President This is not an article about digital. Stay with me. There are other things to talk...
When Efforts Get Results
by Shane O'Neill, Vice President Another birthday card success story! "Another $100 off birthday card redeemed. She spent $1500. Love...
Continuing To WOW!
by Angie Ash, Executive Vice President We’re celebrating another birthday card client. Our birthday card program continues to wow! We’re...
What To Do.
by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales,...
Marketing Strategies for the Sub $1.5M Jeweler
by Shane O'Neill, Vice President Let’s face it, marketing dollars are a precious commodity and it’s difficult to compete with...
What’s Your Marketing Animal?
by Angie Ash, Executive Vice President There you are, sitting in your store’s conference room, hashing out ideas for your...
Want To Win The Bridal Game? Start With Knowing Your Customers.
by Ellen Fruchtman, President Everyone wants to win the bridal game. But, like any game, you can’t be considered a...
