Fruchtman Findings

Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in...

By Ellen Fruchtman, President With the baseball season (and many sports seasons) clearly in the rearview mirror, there’s a great...

By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry...

Aside from staying safe and healthy, driving revenue is a big priority during this time. Everyone can sell an eGift...

Falling under the category “now I’ve seen everything”, Taco Bell has created an “experience’ for their fans in the form...

By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate,...

by Charles Pobee-Mensah, Director of Digital Marketing Do you remember the last time a business did something unexpected for you?...

by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the...