Fruchtman Findings
Industry insights from the jewelry marketing experts.
Navigating Crisis, Opportunity, Culture and Growth
By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry...
Selling eGift Cards Online with Square
Aside from staying safe and healthy, driving revenue is a big priority during this time. Everyone can sell an eGift...
The Story of a Taco and Big Business
Falling under the category “now I’ve seen everything”, Taco Bell has created an “experience’ for their fans in the form...
In the Know.
By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate,...
Wow Your Customers with This Video Messaging App
by Charles Pobee-Mensah, Director of Digital Marketing Do you remember the last time a business did something unexpected for you?...
The Online Strategy That Everyone’s Missing
by Charles Pobee-Mensah, Director of Digital Marketing The online revolution changed business forever. But more than that, it changed the...
Do You Have a Content Curator?
by Shane O'Neill, Vice President Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers'...
Create a Marketing Machine with a Blog
by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns...
