Fruchtman Findings
Industry insights from the jewelry marketing experts.
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
The Role of Customer Reviews and Testimonials in Jewelry Sales
When it comes to buying jewelry online, trust is everything — and customer reviews are one of the most powerful...
The Importance of Local SEO for Jewelry Stores
Want to attract more local customers to your jewelry store? With the right Local SEO strategies, you can shine online,...
The Future of AI-Driven Search: Preparing for AEO and AEQ
With the rise of AI-driven search and digital assistants, adapting to Answer Engine Optimization (AEO) and Answer Experience Quality (AEQ)...
On-Page SEO: Enhancing Website Visibility and User Experience
On-page SEO involves optimizing individual web pages to improve their search engine rankings and attract organic traffic. It is a...
The March 2024 Google Core Update: What Retail Jewelers Need to Know
In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...
Turn Your Summertime Slump Into Summertime Sizzle
It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...
The Impact of Website Speed on E-Commerce Success
In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.
