Fruchtman Findings
Industry insights from the jewelry marketing experts.
How Advertising Boosts SEO
by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your...
Webinar: How to Adapt Your Business Approach For The Digital Age
by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine,...
The Yin & Yang of Digital Marketing
by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know,...
The Resurgence of SEO
by Shane O’Neill, Vice President The Relevance of SEO in the Jewelry Industry Not long-ago, SEO, for independent jewelers, wasn’t...
Learning at the speed of technology.
Best practices can be a moving target when it comes to digital marketing. But we’re staying ahead of the curve....
Search Engine Use
Search engine results are of high importance for anyone that wants to be found through the web. These days, everyone...
Did You Know?
Search engine results are of high importance for anyone that wants to be found through the web. These days, everyone...
The Growth Of Co-Op SEM
There’s a growing trend in the world of jewelry co-op advertising. Finally, brands seem to be catching on to the...