Fruchtman Findings
Industry insights from the jewelry marketing experts.
How to Optimize Content for Local Online Findability
by Pat Giammarco, SEO Specialist Digital marketing designed to attract nearby users can offer a real boost to your local...
Sales on Shopify
by Ryan Leisure, Senior Web Manager To increase sales on a Shopify ecommerce site, consider implementing the following strategies: Optimize...
How to Increase Online Visibility
by Pat Giammarco, SEO Specialist As a local jewelry business, it’s essential to make sure that you’re doing everything possible...
5 Reasons to Invest in Content Marketing
by Pat Giammarco, SEO Specialist Ready to invest in content marketing to boost your SEO results? Here are the top...
How Advertising Boosts SEO
by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your...
Webinar: How to Adapt Your Business Approach For The Digital Age
by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine,...
The Yin & Yang of Digital Marketing
by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know,...
The Resurgence of SEO
by Shane O’Neill, Vice President The Relevance of SEO in the Jewelry Industry Not long-ago, SEO, for independent jewelers, wasn’t...




