How to Increase Online Visibility

by Pat Giammarco, SEO Specialist As a local jewelry business, it’s essential to make sure that you’re doing everything possible to increase your online visibility. This means optimizing your website for search engines and using effective SEO tactics. There are several things you can do to increase your online visibility and attract more customers. 1) Optimize your Google My Business Profile. Your GMB profile appears prominently in search results and provides potential customers with crucial information about your business, such as your hours of operation and contact information. 2) Perform a Local SEO Audit. This will help you identify areas where you can improve your website or local listings for better search engine visibility. 3) Create Local Content. By providing local-focused content, you’ll show potential customers that you’re knowledgeable about the area and invested in their community. As a result, they’ll be more likely to support your business. 4) Ensure Your Business Name, Address and Phone Number Are Consistent. If any of this information is incorrect or outdated, it could hurt your chances of ranking in local search results. To avoid this, take the time to regularly check your local listings and make sure that all of your information is up-to-date.