By Pat Giammarco, SEO Specialist
Answer Engine Optimization (AEO), is the evolution of traditional SEO. As consumers increasingly use voice assistants, chatbots, and AI tools like ChatGPT to search for information, jewelry businesses need to optimize not just for search engines, but for direct answers.
To ensure your website is answer-ready, here are 4 key AEO optimization tips:
- Answer-Based Content: Write clear, concise answers to common customer questions. Use natural language Q&A that tools like ChatGPT and Siri can easily understand and serve.
- Schema Markup: Implement structured data (like FAQ, Product, and Local Business schema) to help AI and search engines understand your content contextually.
- Featured Snippet Readiness: Format your content using bullet points, numbered lists, and brief paragraphs so it’s eligible to be pulled into featured snippets or AI-generated summaries.
- Authority & Trust Signals: Use real customer reviews, trust badges, and clear author attribution to build credibility. This is critical for how AI selects sources to pull answers from.
AEO helps your jewelry brand become the answer, not just another link. Looking to take your website to the next level? Contact us.
