Fruchtman Findings
Industry insights from the jewelry marketing experts.
Why Connection Still Wins Over Clicks
In an era obsessed with online shopping, the smartest jewelers know something digital giants are still learning: connection sells. Here’s...
Your Homepage Is Your Storefront: 3 Elements Every Jewelry Website Needs Above the Fold
Your homepage is your brand’s first impression—and in the jewelry world, that first glance matters. Discover the three essential elements...
Your Google Business Profile
Your website is your digital showroom—but your Google Business Profile is the front door. Here’s how to make sure both...
Third-Party Cookies Are Crumbling
The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...
Getting Found in the Age of AI Search
As search evolves beyond traditional engines, jewelry businesses must adapt to how people now seek information, through voice assistants, AI...
The Role of Customer Reviews and Testimonials in Jewelry Sales
When it comes to buying jewelry online, trust is everything — and customer reviews are one of the most powerful...
Optimizing Product Pages for Luxury Jewelry: Key Tips
In luxury jewelry e-commerce, a well-designed product page is crucial for driving sales.
The Impact of Website Speed on E-Commerce Success
In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.




