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Home / Findings / Website

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Third-Party Cookies Are Crumbling
July 24 2025
Third-Party Cookies Are Crumbling

The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...

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Getting Found in the Age of AI Search
July 23 2025
Getting Found in the Age of AI Search

As search evolves beyond traditional engines, jewelry businesses must adapt to how people now seek information, through voice assistants, AI...

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The Role of Customer Reviews and Testimonials in Jewelry Sales
April 30 2025
The Role of Customer Reviews and Testimonials in Jewelry Sales

When it comes to buying jewelry online, trust is everything — and customer reviews are one of the most powerful...

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Optimizing Product Pages for Luxury Jewelry: Key Tips
October 04 2024
Optimizing Product Pages for Luxury Jewelry: Key Tips

In luxury jewelry e-commerce, a well-designed product page is crucial for driving sales.

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The Impact of Website Speed on E-Commerce Success
June 07 2024
The Impact of Website Speed on E-Commerce Success

In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.

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Engagement ring on finger
April 17 2024
5 Ways to Optimize Your Website Images to Benefit Your SEO

by Ryan Leisure, Senior Web Manager Optimizing and naming images for SEO on a jeweler website is crucial for enhancing...

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How To Make Your Website The Cornerstone of Your Business
October 17 2023
How To Make Your Website The Cornerstone of Your Business

by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full...

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Demystifying the Website Traffic and Sales Correlation
February 03 2023
Demystifying the Website Traffic and Sales Correlation

by Ryan Leisure, Senior Web Manager Your website is getting traffic, but are sales a problem? Just because your website...

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