Fruchtman Findings
Industry insights from the jewelry marketing experts.
Third-Party Cookies Are Crumbling
The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...
Getting Found in the Age of AI Search
As search evolves beyond traditional engines, jewelry businesses must adapt to how people now seek information, through voice assistants, AI...
The Role of Customer Reviews and Testimonials in Jewelry Sales
When it comes to buying jewelry online, trust is everything — and customer reviews are one of the most powerful...
Optimizing Product Pages for Luxury Jewelry: Key Tips
In luxury jewelry e-commerce, a well-designed product page is crucial for driving sales.
The Impact of Website Speed on E-Commerce Success
In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.
5 Ways to Optimize Your Website Images to Benefit Your SEO
by Ryan Leisure, Senior Web Manager Optimizing and naming images for SEO on a jeweler website is crucial for enhancing...
How To Make Your Website The Cornerstone of Your Business
by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full...
Demystifying the Website Traffic and Sales Correlation
by Ryan Leisure, Senior Web Manager Your website is getting traffic, but are sales a problem? Just because your website...