Fruchtman Findings
Industry insights from the jewelry marketing experts.
Buy Now, Pay Later?
By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now,...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
by Angie Ash, Executive Vice President With all of the concern given to news of brick and mortar stores closing,...
Website Refresh
Is your website in need of a refresh? Fruchtman Marketing can assist you! We can make updates to your existing...
The Truth About eCommerce
by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers...
Google Tag Manager
by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added...
Designer Retailer Dilemma
by Ellen Fruchtman, President We just returned from JCK. In fact, as I am writing this article, I am still...
Don't Get Distracted by the Trees On Your Website
by Charles Pobee-Mensah, Director of Digital Marketing Your online presence is a vast exotic ecosystem teaming with jubilance and life....
Top Reasons to Visit Your Jewelry Store's Website On Your Phone
by Charles Pobee-Mensah, Director of Digital Marketing While working, most of us are much more likely to be using a...




