Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Truth About eCommerce
by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers...
Google Tag Manager
by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added...
Designer Retailer Dilemma
by Ellen Fruchtman, President We just returned from JCK. In fact, as I am writing this article, I am still...
Don't Get Distracted by the Trees On Your Website
by Charles Pobee-Mensah, Director of Digital Marketing Your online presence is a vast exotic ecosystem teaming with jubilance and life....
Top Reasons to Visit Your Jewelry Store's Website On Your Phone
by Charles Pobee-Mensah, Director of Digital Marketing While working, most of us are much more likely to be using a...
“He Went to Blue Nile!”
by Angie Ash, EVP I have great news - my daughter is officially engaged! My future son in law asked...
People Are Searching for Lab-Grown Diamonds Now More Than Ever
by Charles Pobee-Mensah, Director of Digital Marketing At Fruchtman Marketing, we've been keeping an eye on the evolving situation with...
Website Spam and How to Get Rid of It
by Charles Pobee-Mensah, Director of Digital Marketing From time to time, our clients find themselves up to their ears in...