Fruchtman Findings
Industry insights from the jewelry marketing experts.
Nordstrom or Walmart?
by Angie Ash, Executive Vice President You live in a nice home, most likely with generous square footage in an...
Are You Checking Your Website on Your Phone?
by Charles Pobee-Mensah, Director of Digital Marketing For a jeweler, checking your website is work. And most jewelers have computers...
3 Steps to Prevent a Website Access Nightmare
by Charles Pobee-Mensah, Director of Digital Marketing We see it all the time. A new jeweler is ready and excited...
We've Got a Launch!
By Ellen Fruchtman, President Fruchtman Marketing just launched two new websites for Hasenfeld-Stein, one of the leading diamantaires in the...
Webinar: How to Adapt Your Business Approach For The Digital Age
by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine,...
Top 5 Must Haves for a Great Jewelry Store Website
by Charles Pobee-Mensah, Director of Digital Marketing Have you ever gone to a website that impressed you at first glance?...
New Logo. New Website. New Opportunities.
by Logan Taylor - Social Media Coordinator Something new from Fruchtman Marketing. In the ever-changing world of digital marketing, we...
Zombie Jewelers Are Among Us, Season 2 - Endeavor
Glenn…Glenn! GLENN! Are you there? Can you hear me? I can see you watching me, but are you listening? Three...