Fruchtman Findings
Industry insights from the jewelry marketing experts.
Demystifying the Website Traffic and Sales Correlation
by Ryan Leisure, Senior Web Manager Your website is getting traffic, but are sales a problem? Just because your website...
Don’t Ignore the Mobile Experience
by Ryan Leisure, Senior Web Manager Let’s face it. When developing a new website, it’s often easy to forget about...
5 Reasons to Invest in Content Marketing
by Pat Giammarco, SEO Specialist Ready to invest in content marketing to boost your SEO results? Here are the top...
Focus on Clarity with Your Website
by Ryan Leisure, Senior Web Manager WHY? Web users demand clarity. People have limited attention spans, and if your website...
We’re Adding Another Feather to Our Website Cap
We’re excited to announce that Burnell’s, a long-time client of ours located in Wichita, Kansas, is going to be launching...
Wrapping Up Website Design Best Practices in 2022
Ryan Leisure, Senior Web Manager A successful website needs to be simple to use, easy to understand, and visually appealing....
Buy Now, Pay Later?
By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now,...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
by Angie Ash, Executive Vice President With all of the concern given to news of brick and mortar stores closing,...




