Fruchtman Findings
Industry insights from the jewelry marketing experts.
We’re Adding Another Feather to Our Website Cap
We’re excited to announce that Burnell’s, a long-time client of ours located in Wichita, Kansas, is going to be launching...
Wrapping Up Website Design Best Practices in 2022
Ryan Leisure, Senior Web Manager A successful website needs to be simple to use, easy to understand, and visually appealing....
Buy Now, Pay Later?
By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now,...
Add to Cart – The Pros and Pitfalls of Online and Brick and Mortar Shopping
by Angie Ash, Executive Vice President With all of the concern given to news of brick and mortar stores closing,...
Website Refresh
Is your website in need of a refresh? Fruchtman Marketing can assist you! We can make updates to your existing...
The Truth About eCommerce
by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers...
Google Tag Manager
by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added...
Designer Retailer Dilemma
by Ellen Fruchtman, President We just returned from JCK. In fact, as I am writing this article, I am still...