by Ryan Leisure, Senior Web Manager
Optimizing and naming images for SEO on a jeweler website is crucial for enhancing visibility and driving traffic. Here's a concise guide to doing it effectively:
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- Choose High-Quality Images: Select visually appealing, high-resolution images that showcase your jewelry products in the best light. Ensure images are clear, well-lit, and accurately represent your products.
- Optimize Image Size: Compress images to reduce file size without sacrificing quality. Smaller file sizes improve website loading speed, which is a key factor in SEO.
- Use Descriptive File Names: Rename image files with descriptive, keyword-rich filenames that accurately describe the content of the image. For example, instead of "IMG12345.jpg," use "diamond-engagement-ring.jpg" to improve relevance.
- Include Alt Text: Alt text, or alternative text, provides a textual description of an image for search engines and visually impaired users. Use concise, descriptive alt text that includes relevant keywords to improve SEO and accessibility.
- Incorporate Keywords: Integrate relevant keywords naturally into image filenames, alt text, and surrounding content. Focus on long-tail keywords specific to your jewelry products and target audience.
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