Fruchtman Findings
Industry insights from the jewelry marketing experts.
Standing Out in the Holiday Noise
Consumers will soon be inundated with promotions, gift guides, emails, social posts, special events, limited-time offers, discounts, and countless messages...
Give Your Holiday Creative Room to Breathe
Holiday marketing doesn’t have to look busy to feel festive. A little restraint can make your creative feel more polished,...
Holiday Marketing Starts Now
Here's a little secret: The jewelers with the best holiday seasons usually aren't scrambling in November. They're planning in July....
The Challenge: A More Cautious Consumer
This holiday season won’t be defined by glittering displays or deep discounts - it will be defined by discernment. Consumers...
What Should You Believe?
Conflicting forecasts are everywhere this season, but the only one that matters may be your own.
Don’t Miss These Valentine’s Trends
If you want to make the most profits from fashion jewelry, you have to pay attention to fashion trends. Looking...
Personal Touch Marketing
Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...
Deck the Feeds: Boost Engagement with Holiday-Themed Content
Infuse your social media feed with festive, engaging content this holiday season to connect with customers and drive sales.
