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Home / Findings / Holiday Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!
October 17 2024
Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!

The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your...

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‘Tis the Season of Giving: How You Can Make a Difference This Holiday Season
September 19 2024
‘Tis the Season of Giving: How You Can Make a Difference This Holiday Season

 "Tis the Season of Giving" serves as a reminder that philanthropy can be woven into the very fabric of the...

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Three Great Ways To Gain New Customers in Q4
August 22 2024
Three Great Ways To Gain New Customers in Q4

Not only is the holiday season great for business and sales, it’s also a wonderful (if not the best) time...

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Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
June 19 2024
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together

Yes, yes, I know!  It’s not even the end of June and JCK is barely over, but the trick that...

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Red, White & Blue Might Be More Valuable Than You Think
June 17 2024
Red, White & Blue Might Be More Valuable Than You Think

With Independence Day approaching, it’s natural to think about rubies, diamonds and sapphires. But if I learned anything from JCK, it was...

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VDAY Thoughts
January 22 2024
VDAY Thoughts

by Ellen Fruchtman, CEO It’s a few weeks before Valentine’s Day, so I'm hoping your plans have been laid to...

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What About Love?
October 30 2023
What About Love?

by Angie Ash, EVP We’re at the tail end of October. Kids are hyped up for Halloween and ready to...

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Yule Love These Holiday Tips
September 18 2023
Yule Love These Holiday Tips

by Angie Ash, EVP Pardon the headline, but seemingly, in the blink of an eye, here we are with 4th...

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