Fruchtman Findings

It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in...

Have you ever sent a text to the wrong number? When Grandma Wanda did, she ended making national news (and...

With Mother’s Day coming up this weekend, it just wouldn’t be right not to write about such an important holiday,...

Thanksgiving is a time full of traditions and favorites, and of course, food. But let’s skip the main course and...

At this point, your Black Friday plans should be in place and your advertising airing. If you found yourself skipping...

Working in marketing, I can understand that desire to get the jump on the competition, but to what extent is...

As the new year approaches, it might be time to take a fresh approach. Could be your marketing. Could be...

As the song goes, “It’s the most wonderful time of the year.” For many people, possibly you included, it’s also...