Fruchtman Findings

Thanks to the retail and political atmosphere over the last year we have seen an increasing number of retailers who...

The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain...

It’s here. Whether you feel “in the spirit” yet or not, the holidays are in full swing, at least in...

Have you ever sent a text to the wrong number? When Grandma Wanda did, she ended making national news (and...

With Mother’s Day coming up this weekend, it just wouldn’t be right not to write about such an important holiday,...

Thanksgiving is a time full of traditions and favorites, and of course, food. But let’s skip the main course and...

At this point, your Black Friday plans should be in place and your advertising airing. If you found yourself skipping...

Working in marketing, I can understand that desire to get the jump on the competition, but to what extent is...