Fruchtman Findings
Industry insights from the jewelry marketing experts.
How Independent Jewelers Can Win This Fall: What the Luxury Market Slowdown Means for You
Luxury is shifting. It’s less about status and more about connection, story, and identity. People want pieces that say something...
How to Turn Client Info into Sales Gold (and Diamonds!)
In today’s luxury jewelry world, building a client relationship isn’t optional—it’s your superpower. So here’s your cheat sheet to mastering...
The Lab-Grown Reckoning: Why Integrity Is Now the Most Valuable Asset in your Case
by David Turgeon, EVP For years, the lab-grown diamond market has operated in a fog of ambiguity—part innovation, part opportunity, and...
JCK Las Vegas 2025: A Success—and Now, the Real Work Begins
All reports signal that JCK Las Vegas 2025 wrapped with strong attendance, energized buyers, and unmistakable momentum heading into the...
Your JCK Las Vegas Survival Guide: How to Conquer the Industry’s Ultimate Marathon
Sure, you’ve seen articles that tout “How to do JCK”, but here’s your no-fluff, business-focused guide to crushing the JCK...
A Note to Sales Associates: The Art of Relationship Building in Fine Jewelry Sales
This axiom of luxury retailing bears repeating - “Clients may forget the details of their purchases but they will never...
Clienteling in 2025: The Art of Making Clients Feel Like VIPs (Because They Are!)
Today’s luxury shoppers expect a level of personalized service that borders on mind-reading; and if we’re being real, they deserve...
The Art of Authenticity: Elevating the Luxury Jewelry Experience
Authenticity is the foundation upon which extraordinary luxury experiences are built, transforming a transaction into a lifelong relationship.
