Fruchtman Findings
Industry insights from the jewelry marketing experts.
Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!
The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your...
‘Tis the Season of Giving: How You Can Make a Difference This Holiday Season
"Tis the Season of Giving" serves as a reminder that philanthropy can be woven into the very fabric of the...
At Your Service…
Service with a Sparkle. Service calls are proactive—you’re offering your customer something valuable with no strings attached. And that can...
A Love Letter to Clienteling
Contrary to what many of our sales associates believe—or at least how they behave—the last step in the selling process...
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
Yes, yes, I know! It’s not even the end of June and JCK is barely over, but the trick that...
Crafting an Authentic Luxury Experience
By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an...
A Soup to Soothe the Soul
By David Turgeon, SVP Client Services Well, it’s now officially winter. The celebrations of the holiday season are largely over...
Creating Value – The Key to Success in 2024
by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying...
