by David Turgeon, EVP Client Services
JCK Las Vegas 2025 wrapped with strong attendance, energized buyers, and unmistakable momentum heading into the second half of the year. From standout designs in diamonds and colored stones to renewed confidence on the show floor, retailers left with more than orders for amazing inventory—they left with purpose.
But as every seasoned jeweler knows, the excitement of the show is only the beginning. To turn that Vegas buzz into a profitable fourth quarter, here are a few post-show strategies worth implementing now.
Confirm Orders Promptly
Follow up with vendors while details are fresh and inventory production is being planned. Double-checking delivery timelines now to ensure new pieces arrive in time for holiday merchandising and marketing isn't neurotic, it’s incredibly smart .
Train Your Team In New Product Storytelling
Educate staff on your new items / product lines—where they came from, how they’re made, and how to present them with confidence. The more connected your team is to the story, the better they’ll sell it.
Refine Your Inventory Assortments
Use what you saw and learned at JCK to guide any remaining purchasing decisions. Identify which styles, price points, or categories need additional support and make data-driven adjustments accordingly.
Reengage New Vendor Relationships
Take time to nurture the relationships you started in Las Vegas. Whether it’s securing exclusives, negotiating future terms, or planning in-store events, the follow-up is where long-term value is built.
Update Your Digital Presence
Feature your JCK finds on your website and social media with fresh visuals and clear messaging. Use the momentum of “just back from JCK - the largest jewelry show in the world” to create excitement, especially around limited or exclusive pieces.
Plan Now for Q4 Promotions
Work with your marketing team now to design campaigns that feature your new collections. Consider email series, gift guides, social content, and advance access events to build anticipation—and drive early holiday traffic.
From Show Floor to Sales Floor
JCK 2025 delivered industry optimism and opportunity in equal measure. By acting quickly and strategically in the weeks following the show, you can carry that momentum straight through into the fourth quarter—and finish the year with a strong close.
