Fruchtman Findings
Industry insights from the jewelry marketing experts.
A Love Letter to Clienteling
Contrary to what many of our sales associates believe—or at least how they behave—the last step in the selling process...
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
Yes, yes, I know! It’s not even the end of June and JCK is barely over, but the trick that...
Crafting an Authentic Luxury Experience
By David Turgeon, EVP Client Services In the realm of luxury retailing, especially within the fine jewelry industry, creating an...
A Soup to Soothe the Soul
By David Turgeon, SVP Client Services Well, it’s now officially winter. The celebrations of the holiday season are largely over...
Creating Value – The Key to Success in 2024
by David Turgeon, SVP Client Services Regardless of the endless prognostications of how 2024 will unfold, customers are still buying...
Love is a Pecan Pie
by David Turgeon, SVP We all know about the 5 “Love Languages”. For me, I actually think that there is...
