Fruchtman Findings
Industry insights from the jewelry marketing experts.
Should AI Build a Month of Jewelry Emails?
AI can create a month of email content. But that content may be organized, grammatically correct, and completely ordinary. The...
Quo Vadis Aurum? (Where Is Gold Headed?)
Gold has never been shy about making a statement, and the second half of 2026 is shaping up to be...
The New Bridal Playbook
The engagement ring category is not slowing down. It is recalibrating.
Natural Diamond Pricing
Historically low natural diamond pricing is a stress test. It punishes undisciplined inventory and pricing, but it rewards jewelers who...
The Gold Rush - Early 2026 Edition
Record gold pricing isn’t just a market anomaly; it’s a catalyst forcing jewelers to sharpen fundamentals: pricing clarity, inventory strategy,...
Welcome to 2026: A Year of Focus, Confidence, and Care
Welcome to 2026! If last year felt confusing, this year feels like a return to motion. Not frantic motion. Thoughtful...
The Challenge: A More Cautious Consumer
This holiday season won’t be defined by glittering displays or deep discounts - it will be defined by discernment. Consumers...
Engagement Trends Jewelers Can’t Afford to Miss
The Knot’s "2025 Real Weddings Study" offers a sharp look at how Gen Z and Millennial couples are approaching engagement—and...



