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Home / Findings / David Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

JCK Las Vegas 2025: A Success—and Now, the Real Work Begins
June 11 2025
JCK Las Vegas 2025: A Success—and Now, the Real Work Begins

All reports signal that JCK Las Vegas 2025 wrapped with strong attendance, energized buyers, and unmistakable momentum heading into the...

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Your JCK Las Vegas Survival Guide: How to Conquer the Industry’s Ultimate Marathon
May 16 2025
Your JCK Las Vegas Survival Guide: How to Conquer the Industry’s Ultimate Marathon

Sure, you’ve seen articles that tout “How to do JCK”, but here’s your no-fluff, business-focused guide to crushing the JCK...

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A Note to Sales Associates: The Art of Relationship Building in Fine Jewelry Sales
April 03 2025
A Note to Sales Associates: The Art of Relationship Building in Fine Jewelry Sales

This axiom of luxury retailing bears repeating - “Clients may forget the details of their purchases but they will never...

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Clienteling in 2025: The Art of Making Clients Feel Like VIPs (Because They Are!)
February 21 2025
Clienteling in 2025: The Art of Making Clients Feel Like VIPs (Because They Are!)

Today’s luxury shoppers expect a level of personalized service that borders on mind-reading; and if we’re being real, they deserve...

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The Art of Authenticity: Elevating the Luxury Jewelry Experience
February 07 2025
The Art of Authenticity: Elevating the Luxury Jewelry Experience

Authenticity is the foundation upon which extraordinary luxury experiences are built, transforming a transaction into a lifelong relationship.

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Planning for Success in 2025… Preparation Meets Opportunity
January 09 2025
Planning for Success in 2025… Preparation Meets Opportunity

We all know the power of planning - and  “planning our work and working our plan” is always a good...

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Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!
October 17 2024
Navigating the 2024 Holiday Selling Season: Maximize Every Client Interaction for Success!

The best way to thrive this Holiday Season is to be ready to optimize every client interaction that comes your...

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‘Tis the Season of Giving: How You Can Make a Difference This Holiday Season
September 19 2024
‘Tis the Season of Giving: How You Can Make a Difference This Holiday Season

 "Tis the Season of Giving" serves as a reminder that philanthropy can be woven into the very fabric of the...

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