by David Turgeon, EVP Client Services
JCK Las Vegas isn’t just a trade show—it’s a full-throttle, four-day marathon through the beating heart of the jewelry industry. It’s exhilarating, inspiring… and completely overwhelming if you’re not prepared.
Sure, you’ve seen articles that tout “how to do JCK”, but here is your no-fluff, business-focused guide to crushing the JCK experience—from data-driven buying to shoe-saving stamina tips.
🧭 Pre-Show Prep: Start Strong Before You Even Pack a Bag
Success at JCK starts weeks before you hit the Strip. Here's how to prep like a pro:
1. Set Clear Business Goals
Are you buying to fill gaps in bridal? Looking to find a new diamond vendor that will help with inventory liquidity? Hoping to discover fashion-forward lines or one-of-a-kind colored stones? Define your primary and secondary goals and break them down by category. That way, you can prioritize your time and buying energy.
2. Audit Your Inventory + Data
Print those reports and dig into your POS: What sold well this past year? Where are you overstocked or understocked? Bring your data with you—digitally or on paper—and use it to stay disciplined when the show floor “newness” from hundreds of vendors threaten to derail your plan.
3. Schedule Appointments Early
JCK is big. Like, wear-a-pedometer-and-maybe-pack-ibuprofen big. Reach out to key vendors ahead of time to secure appointments. This guarantees you won’t be stuck in line, and you’ll be able to carve out dedicated time to focus and negotiate.
4. Register for JCK Talks in Advance
The education lineup is always great, but sessions fill fast. Pick the ones that align with your business goals—whether it’s digital marketing, emerging consumer trends, or next-gen retail tech—and build your show schedule accordingly.
5. Download the JCK Mobile App
Use the app to map your route, flag favorite vendors, access your badge, and keep your schedule handy. It’s like GPS for the fine jewelry buyer.
6. Plan Your Wardrobe & Footwear Strategically
You’re going to be walking several miles a day. Choose professional but comfortable shoes (yes, they exist) and layers to manage the blast of A/C indoors and the Vegas heat outside.
7. Pack Business Cards + Branded Swag
Even in a digital age, a crisp business card can go a long way to make a lasting impression with potential partners.
🏃♀️ Pace Yourself Like a Pro
You can’t see it all. Really. And that’s okay. Stick to your plan but allow breathing room for exploration. Schedule blocks for appointments, breaks, education, and discovery. The show floor opens at 9:30 a.m.—don’t burn out by noon.
Refuel at designated lounges, especially hospitality areas (snacks and massages, anyone?). And take advantage of quick meal spots inside the venue to avoid long restaurant waits.
📊 Buy with Your Brain, Not Just Your Eyes
Temptation is everywhere. But smart retailers know: buying based on emotion can lead to costly mistakes. Stick to your data and budget. Create a buying plan by category and price point, and check off items as you go.
Then, give yourself a little wiggle room to take a chance on something fresh—a new designer, an eye-catching trend, or a product your competitor hasn’t spotted yet.
🔍 Carve Out Time to Discover
It’s easy to stay in your comfort zone, but magic happens when you wander a bit. Visit vendors that offer something different or styles you know sell but at a better price. Strike up conversations with smaller or emerging designers. Be loyal, but always have a “Plan B”.
🎓 Learn Like a Leader
JCK Talks are an underrated gem of the show. This year’s lineup includes deep dives on the ever changing diamond market, sustainability, customer experience, branding, and AI in retail. You’ll return home not only with new inventory, but with fresh strategies to anticipate change and elevate your business.
💼 Final Takeaways - You’re Only Human
- Hydrate like you’re crossing the Mojave.
- EAT!
- Pack mints and hand sanitizer.
- Take notes after every vendor meeting—you’ll thank yourself later.
- Set aside a follow-up day post-show to process orders, update your team, and plan marketing for your new pieces.
- Bring a portable charger.
Remember: JCK isn’t a sprint. It’s a marathon in heels (or at least supportive flats). With a smart plan, a good attitude, and some stamina, you’ll leave Vegas inspired, energized—and ready to make the next half of year your most successful yet.
See you at the show!
