Fruchtman Findings
Industry insights from the jewelry marketing experts.
What's Your Instagram Lifestyle?
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast Just about every business is in the social media game now...
The New Jewelry Salesperson, Part 2 - Daniel Gordon Interview
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast Social and digital marketing has changed more than just how retail...
Best Times to Post on Social 2021
by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to...
Make Instagram Casual Again
by Kristy Cartmell, Designer/Social Media Specialist This is a phrase I keep seeing pop up on my Instagram feed, especially...
The New Jewelry Salesperson - Your Next Hire for the Digital Age
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...
Micro Holidays for Social Media
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Everyone knows and plans for the biggest holidays of the...
Online Marketing That Jewelers Should (and Shouldn't) Do In-House
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made...
Instagram Reels - The New TikTok?
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users...