Fruchtman Findings
Industry insights from the jewelry marketing experts.
Make Instagram Casual Again
by Kristy Cartmell, Designer/Social Media Specialist This is a phrase I keep seeing pop up on my Instagram feed, especially...
The New Jewelry Salesperson - Your Next Hire for the Digital Age
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...
Micro Holidays for Social Media
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Everyone knows and plans for the biggest holidays of the...
Online Marketing That Jewelers Should (and Shouldn't) Do In-House
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made...
Instagram Reels - The New TikTok?
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users...
Use Facebook For What It Is
By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers...
Facebook Ad vs. Boosted Post
It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both...
Podcast: How to Succeed at Social Media
How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there...
