Fruchtman Findings
Industry insights from the jewelry marketing experts.
Online Marketing That Jewelers Should (and Shouldn't) Do In-House
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made...
Instagram Reels - The New TikTok?
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users...
Use Facebook For What It Is
By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers...
Facebook Ad vs. Boosted Post
It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both...
Podcast: How to Succeed at Social Media
How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there...
Behind The Scenes of Social Media Marketing
by Logan Taylor, Social Media Coordinator Here are 8 things that people don’t tell you about social media marketing, but...
5 Ways to Increase Social Media Followers
Connect with Influencers in Your Market: Well-known Bloggers, YouTubers, or even celebrities can help increase your followers by sharing their posts...
The Future Is Social Media Marketing
Many people roll their eyes at the term “social media,” but what many don’t see is that it’s the evolution...
