by Shane O'Neill, CMO
Scroll-stopping, bite-sized videos are rewriting the rules of digital engagement. Platforms like TikTok, Instagram Reels, and YouTube Shorts aren’t just for entertainment—they’re where brands are being discovered, shared, and remembered. If you're not showing up in under 30 seconds, you're already behind.
In a sea of endless content on these platforms, users are rapidly swiping through posts. A scroll-stopping piece of content grabs attention instantly—often within the first second or two—and encourages someone to pause, watch, click, or engage.
"Scroll-stopping" is a marketing term used to describe content—usually visual or video—that is so eye-catching or engaging that it literally makes someone stop scrolling through their feed to watch or interact with it.
Examples of Scroll-Stopping Elements:
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Bold, unexpected visuals or movement
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Relatable or emotional hooks in the first few seconds
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Large text overlays or punchy captions
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Unexpected humor, surprise, or intrigue
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High-contrast colors or dynamic editing styles
So, take a look at your creative and think about how you can use scroll-stopping to create even better, more effective content!
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