Fruchtman Findings
Industry insights from the jewelry marketing experts.
Instagram for High-End Jewelers: Tips to Sparkle and Sell
by Megan Bennett, Social Media Manager In the gleaming world of high-end jewelry, appearances are paramount. Enter Instagram, a platform...
The Ultimate Guide to Instagram Hashtags for 2022
By Amber Bartolet, Social Media Marketing Manager Instagram hashtags can help your posts reach a target audience, attract new followers...
Captioning Social Media Videos
By Kelsi Roth, Senior Graphic Designer Video is a popular and highly effective way to engage audiences on your social...
What's Your Instagram Lifestyle?
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast Just about every business is in the social media game now...
Podcast: How to Succeed at Social Media
How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there...
Understanding The Instagram Algorithm
By Dana Rathke, Social Media Specialist Do you know how the Instagram algorithm works? Instagram's algorithm affects everyone that uses...
What About the First Screen?
by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use...
More Business Tools For Instagram
Instagram has captured the attention of consumers and businesses alike. And as new features continue to develop, it’s obvious that...