Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Ultimate Guide to Instagram Hashtags for 2022
By Amber Bartolet, Social Media Marketing Manager Instagram hashtags can help your posts reach a target audience, attract new followers...
Captioning Social Media Videos
By Kelsi Roth, Senior Graphic Designer Video is a popular and highly effective way to engage audiences on your social...
The Metaverse Is Coming
By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice...
Micro Holidays for Social Media
By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Everyone knows and plans for the biggest holidays of the...
Online Marketing That Jewelers Should (and Shouldn't) Do In-House
by Charles Pobee-Mensah, Director of Digital Marketing The internet has made marketing more accessible than ever. It has also made...
12 Pros And Cons Of A Corporate Name Change
By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by...
Facebook Advertising vs. Google Ads
In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...
The Science of Sharing on Social Media
by Logan Taylor, Social Media Coordinator The Facebook Algorithm. It’s constantly changing. But, could there be a way around it?...
