Fruchtman Findings

by Kyna Steinfurth - Media Director Do you know what second screen advertising is? If not, it’s where consumers use...

Take a look at your Facebook feed. High chances there is a video playing automatically with every scroll. That’s because...

Just as you’re counting down the last month and a half of 2016, ready to ring in a new year,...

Clickbait titles work. And they’re really, really annoying. It doesn’t matter how many you’ve seen, the allure of finding out...

If you have a global brand, sell online, or just live in the right area, you know that sometimes a...

The Facebook 20% Text Rule sounds simple on the surface: if you want to push your Facebook or Instagram content...

If I’m being completely honest, I don’t think I could care less about basketball, or this “Madness” thing that everyone...

Everyone thinks of Facebook as the social media gorilla, and rightfully so, but few people recognize that coming in not...