The Science of Sharing on Social Media

by Logan Taylor, Social Media Coordinator The Facebook Algorithm. It’s constantly changing. But, could there be a way around it? Yes - increase your engagement! With more engagement on your posts - liking, commenting, reacting or sharing - Facebook’s Algorithm will see your content as valuable and relevant. In return, showing your content more frequently and with a higher reach. To do this, you must understand who is sharing the content on each platform, what motivates them to share, and which content type users best respond to. Click here to see who shares what, where and why.