Fruchtman Findings
Industry insights from the jewelry marketing experts.
Short-Form Video Is Leading the Digital Charge
In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...
The Impact of Website Speed on E-Commerce Success
In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.
Don’t Ignore the Mobile Experience
by Ryan Leisure, Senior Web Manager Let’s face it. When developing a new website, it’s often easy to forget about...
What Is Geofencing And Why Should You Be Using It?
The Fruchtman Marketing team has fielded a lot of questions about geofencing and how our retailers should be using the...




