Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
The Smart Money Is Moving Back to TV Advertising
TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...
Short-Form Video Is Leading the Digital Charge
In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...
The Impact of Website Speed on E-Commerce Success
In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.
Don’t Ignore the Mobile Experience
by Ryan Leisure, Senior Web Manager Let’s face it. When developing a new website, it’s often easy to forget about...
What Is Geofencing And Why Should You Be Using It?
The Fruchtman Marketing team has fielded a lot of questions about geofencing and how our retailers should be using the...
