Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Smart Money Is Moving Back to TV Advertising
TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...
Short-Form Video Is Leading the Digital Charge
In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...
The New TV
by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It...
YouTube’s New Six Second “Bumper” Ads
Unless you employ an ad-blocker, you’re probably used to seeing pre-roll ads on YouTube™ videos. You can normally skip the...
