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Home / Findings / Paid Search

Fruchtman Findings

Industry insights from the jewelry marketing experts.

AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
May 02 2025
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google

Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...

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Still the One
January 24 2025
Still the One

When it comes to digital marketing, new isn't always better. Sometimes the one you know is "Still the One."

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The Impact of AI Overviews in Search on Google Paid Search Ads
October 04 2024
The Impact of AI Overviews in Search on Google Paid Search Ads

As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...

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The March 2024 Google Core Update: What Retail Jewelers Need to Know
July 12 2024
The March 2024 Google Core Update: What Retail Jewelers Need to Know

In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...

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The Complex Television Media Buy
April 26 2022
The Complex Television Media Buy

What to do. What to do. Is television part of your media mix? Make sure you understand the new media...

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Is Your Paid Search Agency on Top of Its Game?
February 15 2021
Is Your Paid Search Agency on Top of Its Game?

by Shane O'Neill, Vice President As most are aware, online paid search (SEM) is a hyper-competitive space. Keyword strategy, audience...

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arrows pointing up on a blue background
July 27 2020
How Advertising Boosts SEO

by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your...

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Facebook Advertising vs. Google Ads
April 15 2019
Facebook Advertising vs. Google Ads

In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...

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