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Home / Findings / Paid Search

Fruchtman Findings

Industry insights from the jewelry marketing experts.

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July 27 2020
How Advertising Boosts SEO

by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your...

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Facebook Advertising vs. Google Ads
April 15 2019
Facebook Advertising vs. Google Ads

In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...

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Webinar - digital marketing
October 22 2018
Webinar: How to Adapt Your Business Approach For The Digital Age

by Logan Taylor, Social Media Coordinator Our very own Shane O’Neill recently got together with the editor-in-chief of INSTORE Magazine,...

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SEO and Paid Search
July 30 2018
The Yin & Yang of Digital Marketing

by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know,...

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Search Engine Use
May 26 2017
Search Engine Use

Search engine results are of high importance for anyone that wants to be found through the web. These days, everyone...

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Oops, Google Did It Again
April 18 2016
Oops, Google Did It Again

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were...

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Roberts Fine Jewelers Launches Website
June 29 2015
Roberts Fine Jewelers Launches Website

It’s no secret that Roberts Fine Jewelers, formerly known as Serago Roberts Jewelers, has undergone some impressive changes lately, including...

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