Fruchtman Findings
Industry insights from the jewelry marketing experts.
Zero-Click & AI Search Optimization: How to Stay Visible When Users Stop Clicking
Zero-click search is reshaping how customers discover jewelers. Featured snippets, AI summaries, and instant answers now influence buying decisions before...
Short-Form Video Is Leading the Digital Charge
In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
Still the One
When it comes to digital marketing, new isn't always better. Sometimes the one you know is "Still the One."
The Impact of AI Overviews in Search on Google Paid Search Ads
As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...
The March 2024 Google Core Update: What Retail Jewelers Need to Know
In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...
The Complex Television Media Buy
What to do. What to do. Is television part of your media mix? Make sure you understand the new media...
Is Your Paid Search Agency on Top of Its Game?
by Shane O'Neill, Vice President As most are aware, online paid search (SEM) is a hyper-competitive space. Keyword strategy, audience...
