Fruchtman Findings
Industry insights from the jewelry marketing experts.
Crab Cakes
These aren’t your average crab cakes. Packed with tender lump crabmeat, savory shrimp, Monterey Jack cheese, and just the right...
Make the Most of Your Online Marketing
Meet us at RJO on Saturday, August 1, to hear from Fruchtman's Shane O'Neill how you can make the most...
Holiday Marketing Starts Now
Here's a little secret: The jewelers with the best holiday seasons usually aren't scrambling in November. They're planning in July....
JCK Vegas—a Chance to See How Marketing Agencies Think
JCK isn’t just a place to evaluate products—it’s a chance to evaluate how marketing agencies think. The right conversations should...
YouTube Became TV. Most Brands Missed It.
YouTube isn’t just digital anymore—it’s where TV has moved. With more viewing than most cable networks, the shift is already...
Zero-Click & AI Search Optimization: How to Stay Visible When Users Stop Clicking
Zero-click search is reshaping how customers discover jewelers. Featured snippets, AI summaries, and instant answers now influence buying decisions before...
The Smart Money Is Moving Back to TV Advertising
TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...
Your Google Business Profile
Your website is your digital showroom—but your Google Business Profile is the front door. Here’s how to make sure both...
