Fruchtman Findings
Industry insights from the jewelry marketing experts.
Zero-Click & AI Search Optimization: How to Stay Visible When Users Stop Clicking
Zero-click search is reshaping how customers discover jewelers. Featured snippets, AI summaries, and instant answers now influence buying decisions before...
The Smart Money Is Moving Back to TV Advertising
TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...
Your Google Business Profile
Your website is your digital showroom—but your Google Business Profile is the front door. Here’s how to make sure both...
Short-Form Video Is Leading the Digital Charge
In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...
AI Agents: Your Next Digital Marketing Assistant
Imagine this: An AI assistant tells you your bridal page just spiked 40% after your latest reel — and suggests...
Third-Party Cookies Are Crumbling
The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...
