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Home / Findings / Shane Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

AI Agents: Your Next Digital Marketing Assistant
September 05 2025
AI Agents: Your Next Digital Marketing Assistant

Imagine this: An AI assistant tells you your bridal page just spiked 40% after your latest reel — and suggests...

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Third-Party Cookies Are Crumbling
July 24 2025
Third-Party Cookies Are Crumbling

The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...

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AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
May 02 2025
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google

Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...

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Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
March 20 2025
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette

Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...

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Salted Caramel Brownies
February 17 2025
Salted Caramel Brownies

These Salted Caramel Brownies are rich, fudgy, and perfectly balanced with sweet chocolate and a hint of sea salt. The...

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Still the One
January 24 2025
Still the One

When it comes to digital marketing, new isn't always better. Sometimes the one you know is "Still the One."

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Engagement Ring Sales Outlook: 2025 and Beyond
November 15 2024
Engagement Ring Sales Outlook: 2025 and Beyond

It’s no secret that the engagement ring market has been thrown off-kilter over the last few years, and the COVID-19...

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The Impact of AI Overviews in Search on Google Paid Search Ads
October 04 2024
The Impact of AI Overviews in Search on Google Paid Search Ads

As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...

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