Fruchtman Findings

JCK isn’t just a place to evaluate products—it’s a chance to evaluate how marketing agencies think. The right conversations should...

YouTube isn’t just digital anymore—it’s where TV has moved. With more viewing than most cable networks, the shift is already...

Zero-click search is reshaping how customers discover jewelers. Featured snippets, AI summaries, and instant answers now influence buying decisions before...

TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...

Your website is your digital showroom—but your Google Business Profile is the front door. Here’s how to make sure both...

In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...

Imagine this: An AI assistant tells you your bridal page just spiked 40% after your latest reel — and suggests...

The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...