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Home / Findings / Shane Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Engagement Ring Sales Outlook: 2025 and Beyond
November 15 2024
Engagement Ring Sales Outlook: 2025 and Beyond

It’s no secret that the engagement ring market has been thrown off-kilter over the last few years, and the COVID-19...

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The Impact of AI Overviews in Search on Google Paid Search Ads
October 04 2024
The Impact of AI Overviews in Search on Google Paid Search Ads

As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...

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Eggs Benedict – Shacked
September 17 2024
Eggs Benedict – Shacked

Elevate your brunch game with this delightful twist on a classic dish that combines rich flavors and satisfying textures. This...

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GA4's Shift from Pageviews to Events
September 03 2024
GA4's Shift from Pageviews to Events

GA4 revolutionizes analytics with event-based tracking, cross-device insights, and enhanced privacy features, making it a significant upgrade from Universal Analytics.

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AI in Digital Marketing: A Double-Edged Sword
August 23 2024
AI in Digital Marketing: A Double-Edged Sword

AI is everywhere in digital marketing these days, and there’s no denying that it’s made a huge impact. From automating...

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Chicago Pizza Crust
July 24 2024
Chicago Pizza Crust

Known for its thick, buttery crust, rich tomato sauce, and generous layers of cheese and toppings, this iconic pizza hails...

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The March 2024 Google Core Update: What Retail Jewelers Need to Know
July 12 2024
The March 2024 Google Core Update: What Retail Jewelers Need to Know

In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...

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Woman online shopping for jewelry
June 07 2024
Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping

With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.

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