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Home / Findings / Shane Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Five Things You Should Do in 2023 in Digital Marketing
March 21 2023
Five Things You Should Do in 2023 in Digital Marketing

Shane O’Neill, Vice President Things change quickly in the digital world. Before 2010 few jewelers were on Facebook or used...

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Are You Thinking About Marketing All Wrong?
February 05 2023
Are You Thinking About Marketing All Wrong?

by Shane O'Neill, CMO It seems that today everyone wants everything, right now, all the time. When it comes to...

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Time for a Logo Makeover
January 09 2023
Time for a Logo Makeover

by Shane O'Neill, VP Time for a Logo Makeover: Give Your Brand a Fresh Look In today's fast-paced business world,...

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Age of the Cookie Cutters
December 04 2022
Age of the Cookie Cutters

By Shane O’Neill, CMO Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and driving...

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Make the Logo Bigger!
November 22 2022
Make the Logo Bigger!

by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly...

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keepin it real podcast
October 10 2022
The Next Big Thing in Digital Marketing

A question we frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25...

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An Apple a Day is a Nice Way to Play
August 29 2022
An Apple a Day is a Nice Way to Play

By Shane O'Neill, Vice President By now, most of us are pretty familiar with the various types of digital media...

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Start 2023 Right
August 16 2022
Start 2023 Right

2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to...

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