Fruchtman Findings
Industry insights from the jewelry marketing experts.
The New Jewelry Salesperson - Your Next Hire for the Digital Age
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...
My COVID Life
by Shane O'Neill, Vice President I’m not sure what the heck these past few months have been all about… don’t...
An Inconvenient Opportunity
by Shane O'Neill, Vice President In a recent AdAge article by By Bradley Johnson, he discusses the importance of pushing...
Use Facebook For What It Is
By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers...
Future Tech and the Impact on Retail
by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The...
Upgrade Your Brand
by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...
Top Dog, No More.
by Shane O'Neill, Vice President Oh, to be the top dog, king of the mountain, the unparalleled leader. You have...
Do You Have a Content Curator?
by Shane O'Neill, Vice President Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers'...