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Home / Findings / Shane Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

keepin it real podcast
June 04 2021
The New Jewelry Salesperson, Part 2 - Daniel Gordon Interview

by Shane O’Neill, CMO A Fruchtman Marketing Podcast Social and digital marketing has changed more than just how retail jewelers...

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Television Commercials are Back
May 10 2021
Television Commercials are Back

by Shane O'Neill, CMO The past decade has seen traditional “television commercials” take a back seat to the digital realm...

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keepin it real podcast
April 01 2021
The New Jewelry Salesperson - Your Next Hire for the Digital Age

by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...

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Grandma's Waffles
January 11 2021
Grandma's Waffles

By Shane O'Neill, CMO Ingredients: 2 cups Flour 3 tsp Baking Powder 1 tsp Salt 4 large Eggs, Separated 3...

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man behind counter wear cloth medical mask
June 15 2020
My COVID Life

by Shane O'Neill, Vice President I’m not sure what the heck these past few months have been all about… don’t...

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a tech related background with the text "an inconvenient opporunity"
March 23 2020
An Inconvenient Opportunity

by Shane O'Neill, Vice President In a recent AdAge article by By Bradley Johnson, he discusses the importance of pushing...

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Use Facebook For What It Is
February 17 2020
Use Facebook For What It Is

By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers...

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Future Tech and the Impact on Retail
January 20 2020
Future Tech and the Impact on Retail

by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The...

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