Fruchtman Findings
Industry insights from the jewelry marketing experts.
The New Jewelry Salesperson, Part 2 - Daniel Gordon Interview
by Shane O’Neill, CMO A Fruchtman Marketing Podcast Social and digital marketing has changed more than just how retail jewelers...
Television Commercials are Back
by Shane O'Neill, CMO The past decade has seen traditional “television commercials” take a back seat to the digital realm...
The New Jewelry Salesperson - Your Next Hire for the Digital Age
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...
Grandma's Waffles
By Shane O'Neill, CMO Ingredients: 2 cups Flour 3 tsp Baking Powder 1 tsp Salt 4 large Eggs, Separated 3...
My COVID Life
by Shane O'Neill, Vice President I’m not sure what the heck these past few months have been all about… don’t...
An Inconvenient Opportunity
by Shane O'Neill, Vice President In a recent AdAge article by By Bradley Johnson, he discusses the importance of pushing...
Use Facebook For What It Is
By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers...
Future Tech and the Impact on Retail
by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The...