Fruchtman Findings
Industry insights from the jewelry marketing experts.
Use Facebook For What It Is
By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers...
Future Tech and the Impact on Retail
by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The...
Upgrade Your Brand
by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...
Top Dog, No More.
by Shane O'Neill, Vice President Oh, to be the top dog, king of the mountain, the unparalleled leader. You have...
Do You Have a Content Curator?
by Shane O'Neill, Vice President Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers'...
Digital Co-op Program for Crown Ring
A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...
Opportunity Marketing
by Shane O'Neill, Vice President Our motto is “It Starts with a Plan”. That’s sound advice, as knowing what your...
Facebook Advertising vs. Google Ads
In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...