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Home / Findings / Shane Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

The Truth About eCommerce
August 16 2021
The Truth About eCommerce

by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers...

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Google Tag Manager
August 11 2021
Google Tag Manager

by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added...

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keepin it real podcast
June 28 2021
What's Your Instagram Lifestyle?

by Shane O’Neill, Vice President A Fruchtman Marketing Podcast Just about every business is in the social media game now...

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keepin it real podcast
June 04 2021
The New Jewelry Salesperson, Part 2 - Daniel Gordon Interview

by Shane O’Neill, CMO A Fruchtman Marketing Podcast Social and digital marketing has changed more than just how retail jewelers...

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Television Commercials are Back
May 10 2021
Television Commercials are Back

by Shane O'Neill, CMO The past decade has seen traditional “television commercials” take a back seat to the digital realm...

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keepin it real podcast
April 01 2021
The New Jewelry Salesperson - Your Next Hire for the Digital Age

by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...

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Grandma's Waffles
January 11 2021
Grandma's Waffles

By Shane O'Neill, CMO Ingredients: 2 cups Flour 3 tsp Baking Powder 1 tsp Salt 4 large Eggs, Separated 3...

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man behind counter wear cloth medical mask
June 15 2020
My COVID Life

by Shane O'Neill, Vice President I’m not sure what the heck these past few months have been all about… don’t...

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