Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Most Important Audit You Can Do
by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS and accounting software,...
Shackwacker
by Shane O’Neill, Vice President 2 ounces Kraken black spiced rum 2 ounces Kahlua coffee liqueur 2 ounces dark creme...
Classic Belgian Waffles
By Shane O’Neill, Vice President 2 cups cake flour 2 teaspoons baking powder 1/2 teaspoon salt 4 large eggs, separated...
The Metaverse and the Future of Marketing
by Shane O’Neill, CMO A Fruchtman Marketing Podcast With Meta (formally Facebook) unveiling its "all in" approach to the Metaverse,...
Buy Now, Pay Later?
By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now,...
The Metaverse Is Coming
By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice...
TikTok or NOT.
by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok....
The Truth About eCommerce
by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers...



