Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Truth About eCommerce
by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers...
Google Tag Manager
by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added...
What's Your Instagram Lifestyle?
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast Just about every business is in the social media game now...
The New Jewelry Salesperson, Part 2 - Daniel Gordon Interview
by Shane O’Neill, CMO A Fruchtman Marketing Podcast Social and digital marketing has changed more than just how retail jewelers...
Television Commercials are Back
by Shane O'Neill, CMO The past decade has seen traditional “television commercials” take a back seat to the digital realm...
The New Jewelry Salesperson - Your Next Hire for the Digital Age
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast For the past decade we’ve been talking about how digital marketing...
Grandma's Waffles
By Shane O'Neill, CMO Ingredients: 2 cups Flour 3 tsp Baking Powder 1 tsp Salt 4 large Eggs, Separated 3...
My COVID Life
by Shane O'Neill, Vice President I’m not sure what the heck these past few months have been all about… don’t...




