Fruchtman Findings
Industry insights from the jewelry marketing experts.
Upgrade Your Brand
by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...
Top Dog, No More.
by Shane O'Neill, Vice President Oh, to be the top dog, king of the mountain, the unparalleled leader. You have...
Do You Have a Content Curator?
by Shane O'Neill, Vice President Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers'...
Digital Co-op Program for Crown Ring
A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...
Opportunity Marketing
by Shane O'Neill, Vice President Our motto is “It Starts with a Plan”. That’s sound advice, as knowing what your...
Facebook Advertising vs. Google Ads
In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...
Your Business, the Stock Market, and Your Future
By Shane O'Neill, CMO The 2008 financial crisis was an event we could all do without again. Some businesses never...
The New TV
by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It...