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Home / Findings / Shane Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Image with the word Brand
October 28 2019
Upgrade Your Brand

by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...

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Image of dog
September 30 2019
Top Dog, No More.

by Shane O'Neill, Vice President Oh, to be the top dog, king of the mountain, the unparalleled leader. You have...

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Content Curator
August 30 2019
Do You Have a Content Curator?

by Shane O'Neill, Vice President Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers'...

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Crown Ring Bridal House Logo
June 17 2019
Digital Co-op Program for Crown Ring

A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...

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Game of Rings
May 13 2019
Opportunity Marketing

by Shane O'Neill, Vice President Our motto is “It Starts with a Plan”. That’s sound advice, as knowing what your...

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Facebook Advertising vs. Google Ads
April 15 2019
Facebook Advertising vs. Google Ads

In today's segment, we are fielding questions jewelers have about marketing. The question is, "What platform do prefer more, Google...

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Your Business, the Stock Market, and Your Future
January 21 2019
Your Business, the Stock Market, and Your Future

By Shane O'Neill, CMO The 2008 financial crisis was an event we could all do without again. Some businesses never...

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The New TV
October 15 2018
The New TV

by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It...

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