Fruchtman Findings
Industry insights from the jewelry marketing experts.
Your Business, the Stock Market, and Your Future
By Shane O'Neill, Vice President The 2008 financial crisis was an event we could all do without again. Some businesses...
The New TV
by Shane O'Neill, Vice President As with everything in this digital age, times are changing at a rapid pace. It...
Marketing Strategies for the Sub $1.5M Jeweler
by Shane O'Neill, Vice President Let’s face it, marketing dollars are a precious commodity and it’s difficult to compete with...
The Yin & Yang of Digital Marketing
by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know,...
The Four Horsemen of the Marketing Apocalypse
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the...
Before You Start Digital Marketing, Do This.
by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I...
Zombie Jewelers Are Among Us, Season 2 - Endeavor
Glenn…Glenn! GLENN! Are you there? Can you hear me? I can see you watching me, but are you listening? Three...
The Resurgence of SEO
by Shane O’Neill, Vice President The Relevance of SEO in the Jewelry Industry Not long-ago, SEO, for independent jewelers, wasn’t...