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Home / Findings / Shane Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

a tech related background with the text "an inconvenient opporunity"
March 23 2020
An Inconvenient Opportunity

by Shane O'Neill, Vice President In a recent AdAge article by By Bradley Johnson, he discusses the importance of pushing...

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Use Facebook For What It Is
February 17 2020
Use Facebook For What It Is

By Shane O'Neill, Vice President Ahh, Facebook, the most widely discussed social channel. Every trade show is packed with speakers...

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Future Tech and the Impact on Retail
January 20 2020
Future Tech and the Impact on Retail

by Shane O’Neill, Vice President In case you haven’t noticed, brick and mortar retail is, well, challenging right now. The...

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Image with the word Brand
October 28 2019
Upgrade Your Brand

by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...

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Image of dog
September 30 2019
Top Dog, No More.

by Shane O'Neill, Vice President Oh, to be the top dog, king of the mountain, the unparalleled leader. You have...

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Content Curator
August 30 2019
Do You Have a Content Curator?

by Shane O'Neill, Vice President Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers'...

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Crown Ring Bridal House Logo
June 17 2019
Digital Co-op Program for Crown Ring

A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...

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Game of Rings
May 13 2019
Opportunity Marketing

by Shane O'Neill, Vice President Our motto is “It Starts with a Plan”. That’s sound advice, as knowing what your...

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