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Home / Findings / Shane Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

This Could be a Media Game Changer
July 19 2022
This Could be a Media Game Changer

By Shane O'Neill, VP Media advertising is about to get a whole lot more interesting as Disney+ and Netflix are...

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The Most Important Audit You Can Do
May 23 2022
The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS and accounting software,...

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Shackwacker
April 26 2022
Shackwacker

by Shane O’Neill, Vice President 2 ounces Kraken black spiced rum 2 ounces Kahlua coffee liqueur 2 ounces dark creme...

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Belgian Waffles with Syrup
March 15 2022
Classic Belgian Waffles

By Shane O’Neill, Vice President 2 cups cake flour 2 teaspoons baking powder 1/2 teaspoon salt 4 large eggs, separated...

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keepin it real podcast
February 28 2022
The Metaverse and the Future of Marketing

by Shane O’Neill, CMO A Fruchtman Marketing Podcast With Meta (formally Facebook) unveiling its "all in" approach to the Metaverse,...

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Buy Now, Pay Later?
January 17 2022
Buy Now, Pay Later?

By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now,...

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The Metaverse Is Coming
November 15 2021
The Metaverse Is Coming

By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice...

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TikTok or NOT.
October 25 2021
TikTok or NOT.

by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok....

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