Fruchtman Findings
Industry insights from the jewelry marketing experts.
Buy Now, Pay Later?
By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now,...
The Metaverse Is Coming
By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice...
TikTok or NOT.
by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok....
The Truth About eCommerce
by Shane O’Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers...
Google Tag Manager
by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added...
What's Your Instagram Lifestyle?
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast Just about every business is in the social media game now...
The New Jewelry Salesperson, Part 2 - Daniel Gordon Interview
by Shane O’Neill, Vice President A Fruchtman Marketing Podcast Social and digital marketing has changed more than just how retail...
Television Commercials are Back
by Shane O'Neill, Vice President The past decade has seen traditional “television commercials” take a back seat to the digital...