Fruchtman Findings
Industry insights from the jewelry marketing experts.
Five Things You Should Do in 2023 in Digital Marketing
Shane O’Neill, Vice President Things change quickly in the digital world. Before 2010 few jewelers were on Facebook or used...
Are You Thinking About Marketing All Wrong?
by Shane O'Neill, VP It seems that today everyone wants everything, right now, all the time. When it comes to...
Time for a Logo Makeover
by Shane O'Neill, VP Time for a Logo Makeover: Give Your Brand a Fresh Look In today's fast-paced business world,...
Age of the Cookie Cutters
By Shane O’Neill, Vice President Who cares about fine wine and nice cars? We should all be drinking two-buck-Chuck and...
Make the Logo Bigger!
by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly...
The Next Big Thing in Digital Marketing
A question we frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25...
An Apple a Day is a Nice Way to Play
By Shane O'Neill, Vice President By now, most of us are pretty familiar with the various types of digital media...
Start 2023 Right
2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to...