Fruchtman Findings

by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I...

Glenn…Glenn! GLENN! Are you there? Can you hear me? I can see you watching me, but are you listening? Three...

by Shane O’Neill, Vice President The Relevance of SEO in the Jewelry Industry Not long-ago, SEO, for independent jewelers, wasn’t...

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever...

One of my favorite places to vacation is St. Croix, in the US Virgin Islands. I love the place because...

I went through most of my pre-teen years thinking the rest of the civilized world enjoyed a delectable breakfast of...

Are you a Zombie Jeweler? I hope not, but it’s important to take a close look. We have to be...

The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a...