Fruchtman Findings
Industry insights from the jewelry marketing experts.
Marketing Strategies for the Sub $1.5M Jeweler
by Shane O'Neill, Vice President Let’s face it, marketing dollars are a precious commodity and it’s difficult to compete with...
The Yin & Yang of Digital Marketing
by Shane O'Neill, Vice President Doing business in 2018 and beyond is only increasing, anchored by your website. I know,...
The Four Horsemen of the Marketing Apocalypse
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the...
Before You Start Digital Marketing, Do This.
by Shane O'Neill, Vice President Here’s a Plan You Should Stick to, See Truth is, I sees it all. I...
Zombie Jewelers Are Among Us, Season 2 - Endeavor
Glenn…Glenn! GLENN! Are you there? Can you hear me? I can see you watching me, but are you listening? Three...
The Resurgence of SEO
by Shane O’Neill, Vice President The Relevance of SEO in the Jewelry Industry Not long-ago, SEO, for independent jewelers, wasn’t...
Digital Marketing Gone Stupid
Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever...
Diving the Digital Marketing Ocean
One of my favorite places to vacation is St. Croix, in the US Virgin Islands. I love the place because...
