Fruchtman Findings
Industry insights from the jewelry marketing experts.
Zombie Jewelers are Among Us
Are you a Zombie Jeweler? I hope not, but it’s important to take a close look. We have to be...
The E-commerce Tsunami is Coming...Are You Ready?
The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a...
Are You Ready For A Relationship; With Your Marketing?
By Shane O'Neill, CMO Ahh, spring is in the air, finally, and it’s time to start thinking about relationships. Coming...
Oops, Google Did It Again
Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were...
Digital Wars: Your Marketing Awakens
Digital Wars - Episode VII It’s a time of uncertainty. Unrest grips the jewelry industry as the influence of digital...
Facebook: You’re Doing It Wrong.
As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may...
The Big Three: Social Channels for a Focused Strategy
As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best...



