Fruchtman Findings

Digital marketing; the greatest marketing disrupter in decades is stupid. It’s a ridiculous waste of money and no one ever...

One of my favorite places to vacation is St. Croix, in the US Virgin Islands. I love the place because...

I went through most of my pre-teen years thinking the rest of the civilized world enjoyed a delectable breakfast of...

Are you a Zombie Jeweler? I hope not, but it’s important to take a close look. We have to be...

The E-commerce Tsunami It always seems that there is a “calm before the storm”. A sense of easiness before a...

By Shane O'Neill, CMO Ahh, spring is in the air, finally, and it’s time to start thinking about relationships. Coming...

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were...

Digital Wars - Episode VII It’s a time of uncertainty. Unrest grips the jewelry industry as the influence of digital...