Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
Short-Form Video Is Leading the Digital Charge
In today’s endless feeds, attention is everything—and “scroll-stopping” content is your secret weapon. It grabs viewers mid-scroll with bold visuals,...
AI Agents: Your Next Digital Marketing Assistant
Imagine this: An AI assistant tells you your bridal page just spiked 40% after your latest reel — and suggests...
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
AI in Digital Marketing: A Double-Edged Sword
AI is everywhere in digital marketing these days, and there’s no denying that it’s made a huge impact. From automating...
On-Page SEO: Enhancing Website Visibility and User Experience
On-page SEO involves optimizing individual web pages to improve their search engine rankings and attract organic traffic. It is a...
The March 2024 Google Core Update: What Retail Jewelers Need to Know
In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...
The Impact of Website Speed on E-Commerce Success
In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.
