Fruchtman Findings
Industry insights from the jewelry marketing experts.
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
AI in Digital Marketing: A Double-Edged Sword
AI is everywhere in digital marketing these days, and there’s no denying that it’s made a huge impact. From automating...
On-Page SEO: Enhancing Website Visibility and User Experience
On-page SEO involves optimizing individual web pages to improve their search engine rankings and attract organic traffic. It is a...
The March 2024 Google Core Update: What Retail Jewelers Need to Know
In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...
The Impact of Website Speed on E-Commerce Success
In the fast-paced world of e-commerce, website speed is a critical factor that can make or break a business.
The Jewel in the Crown of Digital Marketing
by Pat Giammarco, SEO Specialist In the realm of digital marketing for jewelry stores, content reigns supreme. Crafting compelling, informative,...
The Power of Persuasion
by Sarah Roush, Graphic Designer + Digital Marketing Assistant We live in a world of persuasion. Buy this, try this,...
The Changing Landscape of Digital Marketing
by Shane O’Neill, Chief Marketing Officer The digital marketing world has plenty of options we’re all familiar with: social media,...
