Fruchtman Findings
Industry insights from the jewelry marketing experts.
How Jewelers Can Guide Young Couples in the Online Search for Engagement Rings
by Shane O'neill, CMO Let's dive into the digital landscape of engagement ring shopping and uncover how young couples are...
I Love Steven Singer
by Ellen Fruchtman, President There. I admit it. Not in a romantic way, I love Steven Singer because of his...
How to Optimize Content for Local Online Findability
by Pat Giammarco, SEO Specialist Digital marketing designed to attract nearby users can offer a real boost to your local...
Five Things You Should Do in 2023 in Digital Marketing
Shane O’Neill, Vice President Things change quickly in the digital world. Before 2010 few jewelers were on Facebook or used...
3 Ways to Increase Conversions on Your Ecommerce Website Now
by Ryan Leisure, Senior Web Manager With many retailers making the shift to a Shopify site, here are 3 tried...
Are You Thinking About Marketing All Wrong?
by Shane O'Neill, CMO It seems that today everyone wants everything, right now, all the time. When it comes to...