Fruchtman Findings
Industry insights from the jewelry marketing experts.
Understanding
Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
Why Connection Still Wins Over Clicks
In an era obsessed with online shopping, the smartest jewelers know something digital giants are still learning: connection sells. Here’s...
The New Age of Clienteling: Smarter Tools, Same Human Touch
Your customers come back because of you. But AI can help. Here’s how.
What Should You Believe?
Conflicting forecasts are everywhere this season, but the only one that matters may be your own.
Will AI Ever Replace the Creative Mind?
There’s a lot of noise out there about AI replacing creative professionals. So let’s cut through it. Will AI ever...
Summer Corn Soup
This silky summer corn soup is a breeze to make and packed with fresh flavor—perfect for savoring peak-season corn. Whether...
Likes Fade. Loyalty Lasts. And That Starts at the Store.
Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...




