Fruchtman Findings
Industry insights from the jewelry marketing experts.
The New Age of Clienteling: Smarter Tools, Same Human Touch
Your customers come back because of you. But AI can help. Here’s how.
What Should You Believe?
Conflicting forecasts are everywhere this season, but the only one that matters may be your own.
Will AI Ever Replace the Creative Mind?
There’s a lot of noise out there about AI replacing creative professionals. So let’s cut through it. Will AI ever...
Summer Corn Soup
This silky summer corn soup is a breeze to make and packed with fresh flavor—perfect for savoring peak-season corn. Whether...
Likes Fade. Loyalty Lasts. And That Starts at the Store.
Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...
Disappearing Fresh Fruit Cake
Bring a taste of summer to your kitchen with this timeless fruit cake recipe—bursting with fresh berries or juicy peaches...
LGD. GIA. You.
Do the new changes in GIA and LGD’s also require some updates for your marketing? Read more.
Ready. Set. Game. Plan.
Really…what are you doing at JCK? Or any tradeshow for that matter. Seek something new. Seek true business partners who...




