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Going to the Centurion Jewelry Show? Schedule your time to Chat Now!
Going to the Centurion Jewelry Show? Schedule your time to Chat Now!
Going to the Centurion Jewelry Show? Schedule your time to Chat Now!
Going to the Centurion Jewelry Show? Schedule your time to Chat Now!
Going to the Centurion Jewelry Show? Schedule your time to Chat Now!
Going to the Centurion Jewelry Show? Schedule your time to Chat Now!
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Home / Findings / Ellen Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Understanding
January 21 2026
Understanding

Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?

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The Attention Game
January 20 2026
The Attention Game

If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...

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Why Connection Still Wins Over Clicks
November 11 2025
Why Connection Still Wins Over Clicks

In an era obsessed with online shopping, the smartest jewelers know something digital giants are still learning: connection sells. Here’s...

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The New Age of Clienteling: Smarter Tools, Same Human Touch
October 20 2025
The New Age of Clienteling: Smarter Tools, Same Human Touch

Your customers come back because of you. But AI can help. Here’s how.

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What Should You Believe?
October 01 2025
What Should You Believe?

Conflicting forecasts are everywhere this season, but the only one that matters may be your own.

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Will AI Ever Replace the Creative Mind?
August 19 2025
Will AI Ever Replace the Creative Mind?

There’s a lot of noise out there about AI replacing creative professionals. So let’s cut through it. Will AI ever...

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Summer Corn Soup
July 22 2025
Summer Corn Soup

This silky summer corn soup is a breeze to make and packed with fresh flavor—perfect for savoring peak-season corn. Whether...

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Likes Fade. Loyalty Lasts. And That Starts at the Store.
July 10 2025
Likes Fade. Loyalty Lasts. And That Starts at the Store.

Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...

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