Fruchtman Findings

This easy strawberry cake pairs fresh berries with a soft, buttery batter for a light, summery treat. It’s golden, sweet,...

Great packaging speaks volumes. It tells the customer what your brand stands for. McKinsey & Company reports that today’s luxury...

Discover how Millennials and Gen Z are shaping the future of luxury jewelry—and how local jewelers can adapt to engage...

How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...

As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...

Like bourbon? Like cookies? Then you will love this!

We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.

Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...