Fruchtman Findings
Industry insights from the jewelry marketing experts.
Personal Touch Marketing
Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...
The Colors for 2025
With 2024 nearing its end, New York Fashion Week, along with Pantone, provides some insight into the hot colors for...
The All-Time Best Political Presidential Ads
Who can wait for those great political ads coming our way? It’s hard to remember any of the great ones....
Smarter. Not Harder.
How do you create additional revenue streams? Work a little smarter, not harder. Read for a few easy ideas!
In the Beginning
by Ellen Fruchtman, CEO It was around 1997 or 1998. I don’t remember the exact year, but I remember the...
Best Greek Salad
By Ellen Fruchtman, CEO Easy. Delicious. What could be better? Ingredients: Dressing 6 tbsp olive oil 1 ½ tbsp fresh...
Best. Ever.
by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...
The Double-Edged Sword
by Ellen Fruchtman, CEO The double-edged sword rears its head every year. It dangles like a carat. It moves otherwise...