Fruchtman Findings
Industry insights from the jewelry marketing experts.
Why AI and Authenticity Don’t Mix for Local Retailers
As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...
Brown Butter Bourbon Pecan Chocolate Chunk Cookies
Like bourbon? Like cookies? Then you will love this!
Out With the Old?
We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.
Personal Touch Marketing
Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...
The Colors for 2025
With 2024 nearing its end, New York Fashion Week, along with Pantone, provides some insight into the hot colors for...
The All-Time Best Political Presidential Ads
Who can wait for those great political ads coming our way? It’s hard to remember any of the great ones....
Smarter. Not Harder.
How do you create additional revenue streams? Work a little smarter, not harder. Read for a few easy ideas!
In the Beginning
by Ellen Fruchtman, CEO It was around 1997 or 1998. I don’t remember the exact year, but I remember the...
