Fruchtman Findings
Industry insights from the jewelry marketing experts.
Retail Resale. Missing Out?
If you are worried about branding the resale concept with your store, consider a totally different name. If it has...
Attention All Attention-Seekers!
By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...
Rubber? Meet Road.
By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always...
Time For Cuts?
By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not...
5 Fundamental Holiday Tips
It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful...
The Customer Journey
By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s...
We're growing!
We are excited to announce Erin Cole as the newest member of our digital team! Erin comes to Fruchtman with...
Success Strategies for 2022
To keep that momentum going, will require, yes, a little luck, but mostly, some sound strategy. What can you do...