Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Dime. And the Shiny Penny.
by Ellen Fruchtman, CEO This is an article about change. Not necessarily the type of change you may think I’ll...
Your Mid-Year Evaluation is Calling
By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare...
I Love Steven Singer
by Ellen Fruchtman, President There. I admit it. Not in a romantic way, I love Steven Singer because of his...
No-Churn Chocolate Ice Cream
by Ellen Fruchtman, CEO Is there really anything better than ice cream in the heat of August? Only two. That...
AI and the Retail Jeweler
By Ellen Fruchtman, CEO By now you would have to have your head in the sand if you weren’t aware...
Finding Kate
By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible...
Retail Resale. Missing Out?
If you are worried about branding the resale concept with your store, consider a totally different name. If it has...
Attention All Attention-Seekers!
By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...