Fruchtman Findings
Industry insights from the jewelry marketing experts.
Fearful or Foolish?
By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers...
Storytime.
By Ellen Fruchtman, President Have you heard about the best way to build your brand? It’s through salience. The word...
How to Work With an Agency
By Ellen Fruchtman, President This isn’t about working with us. This article is about what you need to know about...
The Ultimate Influencer
by Ellen Fruchtman, President In the world of advertising, there’s nothing stronger than the use of testimonials. With influencers being...
Must the show go on?
By Ellen Fruchtman, President With the 2021 Oscars just around the corner, award shows may want to take a step...
Can We Talk?
By Ellen Fruchtman, President I remember a time when we actually talked on the phone. Yes, that’s what phones were...
Their loss. Our gain.
by Ellen Fruchtman, President Many major retailers are struggling to stay afloat. And if you care to read an updated...
What Do Political Marketing and Jewelry Marketing Have in Common? Everything.
Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in...