Fruchtman Findings

You work hard to build a business. So if you have strong feelings about a political view, should you stand...

You have to admit, there are many times life imitates art. Take the movie, Network (1976). Written by Paddy Chayefski,...

There are certain things I know clear as day: I'm not going to win the HGTV Dream Home Sweepstakes. We'll...

I love a good story - which is good, since I write for a living. The business world is an...

Repeat after me: The rain in Spain stays mainly on the plain. Repeat after me: My customers want to see...

It’s a new year. A fresh slate. There couldn’t be a better time to take a hard look at who...

What if you invested a percentage of your budget to ongoing research? After all, as a retailer, being successful has...