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Home / Findings / Ellen Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Move Your Cheese!
August 22 2016
Move Your Cheese!

Have you read the book Who Moved My Cheese by Spencer Johnson, M.D.? If you haven’t, it’s on my highly...

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Garbage in. Garbage out.
July 18 2016
Garbage in. Garbage out.

You can’t open a trade magazine, email or attend an industry conference without a multitude of messages coming your way...

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Cause and Effect
June 06 2016
Cause and Effect

If you just returned from JCK Las Vegas and had the privilege of attending the Jewelers for Children Facets of...

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Puttin' On The Ritz
April 25 2016
Puttin' On The Ritz

Nordstrom is a company that does it right. And yet, this king of all service retailers is laying off 400...

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What Makes An Expert An Expert?
April 04 2016
What Makes An Expert An Expert?

Many of you might be heading to a jewelry show in Chicago and even more will be heading soon to...

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The Rock Horror Picture Show
March 07 2016
The Rock Horror Picture Show

Lab-grown diamonds are diamonds, correct? They’re not cubic zirconia. They’re not glass. They’re not moissanite. They are real diamonds with...

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Houston, We’ve Got A Problem.
February 01 2016
Houston, We’ve Got A Problem.

If you are one (of the many) upscale, fine jewelry retailers who did not see their sales go through the...

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Do Business and Politics Mix?
November 02 2015
Do Business and Politics Mix?

You work hard to build a business. So if you have strong feelings about a political view, should you stand...

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