Fruchtman Findings
Industry insights from the jewelry marketing experts.
The More Marketing Changes, the More Emotion Matters
This week, we’re reflecting on Ellen Fruchtman’s recent interview with The Jewelry Wire and the timeless marketing lesson at the...
Welcome Harris Jeweler!
We’re excited to welcome Harris Jeweler to the Fruchtman Marketing family. With 80 years of trusted service and three generations...
What You Bring Back from JCK Is Only Half the Story
Before you head to JCK Las Vegas, remember this: what you bring back won’t matter if your team isn’t ready...
The Unexpected Retail Lesson from Barnes & Noble
What can Barnes and Noble’s surprising comeback teach independent jewelers about competing with online retailers and winning?
Understanding
Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
Why Connection Still Wins Over Clicks
In an era obsessed with online shopping, the smartest jewelers know something digital giants are still learning: connection sells. Here’s...
The New Age of Clienteling: Smarter Tools, Same Human Touch
Your customers come back because of you. But AI can help. Here’s how.
