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Home / Findings / Ellen Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

What Should You Believe?
October 01 2025
What Should You Believe?

Conflicting forecasts are everywhere this season, but the only one that matters may be your own.

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Will AI Ever Replace the Creative Mind?
August 19 2025
Will AI Ever Replace the Creative Mind?

There’s a lot of noise out there about AI replacing creative professionals. So let’s cut through it. Will AI ever...

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Summer Corn Soup
July 22 2025
Summer Corn Soup

This silky summer corn soup is a breeze to make and packed with fresh flavor—perfect for savoring peak-season corn. Whether...

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Likes Fade. Loyalty Lasts. And That Starts at the Store.
July 10 2025
Likes Fade. Loyalty Lasts. And That Starts at the Store.

Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...

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Fresh Fruit Cake
July 07 2025
Disappearing Fresh Fruit Cake

Bring a taste of summer to your kitchen with this timeless fruit cake recipe—bursting with fresh berries or juicy peaches...

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LGD. GIA. You.
June 24 2025
LGD. GIA. You.

Do the new changes in GIA and LGD’s also require some updates for your marketing? Read more.

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Ready. Set. Game. Plan.
May 28 2025
Ready. Set. Game. Plan.

Really…what are you doing at JCK? Or any tradeshow for that matter. Seek something new. Seek true business partners who...

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Greek Salad
May 27 2025
The Best Greek Salad

Bright, fresh, and bursting with Greek flavor, this gorgeous salad is as effortless as it is impressive. With crisp veggies,...

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