Fruchtman Findings
Industry insights from the jewelry marketing experts.
Likes Fade. Loyalty Lasts. And That Starts at the Store.
Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...
Disappearing Fresh Fruit Cake
Bring a taste of summer to your kitchen with this timeless fruit cake recipe—bursting with fresh berries or juicy peaches...
LGD. GIA. You.
Do the new changes in GIA and LGD’s also require some updates for your marketing? Read more.
Ready. Set. Game. Plan.
Really…what are you doing at JCK? Or any tradeshow for that matter. Seek something new. Seek true business partners who...
The Best Greek Salad
Bright, fresh, and bursting with Greek flavor, this gorgeous salad is as effortless as it is impressive. With crisp veggies,...
Fresh Strawberry Cake
This easy strawberry cake pairs fresh berries with a soft, buttery batter for a light, summery treat. It’s golden, sweet,...
Why Packaging Matters
Great packaging speaks volumes. It tells the customer what your brand stands for. McKinsey & Company reports that today’s luxury...
Reaching Today’s and Tomorrow’s Jewelry Buyers
Discover how Millennials and Gen Z are shaping the future of luxury jewelry—and how local jewelers can adapt to engage...




