Fruchtman Findings
Industry insights from the jewelry marketing experts.
Do Business and Politics Mix?
You work hard to build a business. So if you have strong feelings about a political view, should you stand...
Where Are You, Howard Beale?
You have to admit, there are many times life imitates art. Take the movie, Network (1976). Written by Paddy Chayefski,...
Clear as day.
There are certain things I know clear as day: I'm not going to win the HGTV Dream Home Sweepstakes. We'll...
Who Doesn’t Love A Good Story?
I love a good story - which is good, since I write for a living. The business world is an...
By George I Think He’s Got It!
Repeat after me: The rain in Spain stays mainly on the plain. Repeat after me: My customers want to see...
Is It Time to Change Your Logo?
It’s a new year. A fresh slate. There couldn’t be a better time to take a hard look at who...
Take a Lesson from Lego
What if you invested a percentage of your budget to ongoing research? After all, as a retailer, being successful has...