Fruchtman Findings
Industry insights from the jewelry marketing experts.
They Like Me
It’s the thing every retailer needs to do. Somewhere along the line, you need to convince your prospective customer they...
When the Going Gets Tough
One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a...
The New Retail
Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven...
If you’re attending JCK you may want to have a plan of attack. Here’s a start. Read more.
Are you ready for JCK? In approximately 4 weeks, retailers will descend upon one of the largest (if not the...
Is There Really No Such Thing As Bad Publicity?
On Monday, March 27 many of us read the lead story by JCK and INSTORE online. The story: Spicer Greene...
Do They Or Don’t They?
“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog,...
Imagine the Unimaginable.
In 1999 one guy named Nick Swinmurn was walking around a mall looking for shoes. One store had the right...
Does Your Business Need A Diet Plan?
The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain...
