Fruchtman Findings

It’s November 14. I bet you thought this article would be about “holiday opportunities”. It’s not. Why? Because it’s November...

By now you would have to be living under a rock if you weren’t aware of the Harvey Weinstein scandal...

Got your attention? Who tells a retailer not to sell? We do. And, statistics are backing that recommendation up. Of...

It’s the thing every retailer needs to do. Somewhere along the line, you need to convince your prospective customer they...

One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a...

Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven...

Are you ready for JCK? In approximately 4 weeks, retailers will descend upon one of the largest (if not the...

On Monday, March 27 many of us read the lead story by JCK and INSTORE online. The story: Spicer Greene...