Fruchtman Findings
Industry insights from the jewelry marketing experts.
The New Retail
Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven...
If you’re attending JCK you may want to have a plan of attack. Here’s a start. Read more.
Are you ready for JCK? In approximately 4 weeks, retailers will descend upon one of the largest (if not the...
Is There Really No Such Thing As Bad Publicity?
On Monday, March 27 many of us read the lead story by JCK and INSTORE online. The story: Spicer Greene...
Do They Or Don’t They?
“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog,...
Imagine the Unimaginable.
In 1999 one guy named Nick Swinmurn was walking around a mall looking for shoes. One store had the right...
Does Your Business Need A Diet Plan?
The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain...
Panic Room
Hollywood Reporter had an interesting story in September regarding the new “must have” in your personal mansion. Many of the...
Lipstick On A Pig
Unless you've been hiding under a large piece of rough diamond, it's hard to escape the fact that sales are...
