Fruchtman Findings
Industry insights from the jewelry marketing experts.
Fresh Fig & Ricotta Cake
By Ellen Fruchtman, President This Fig and Ricotta masterpiece is right out of the brand-new Ina Garten cookbook, Cook Like...
Schmooze And You Won’t Lose.
by Ellen Fruchtman, President In advertising and marketing, we’re on a constant trajectory - to find the most cost-efficient places...
What Matters.
by Ellen Fruchtman, President This is not an article about digital. Stay with me. There are other things to talk...
What To Do.
by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales,...
Want To Win The Bridal Game? Start With Knowing Your Customers.
by Ellen Fruchtman, President Everyone wants to win the bridal game. But, like any game, you can’t be considered a...
The Basic Rules of Advertising
by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important...
Change Is Good. And, It Can Be Easy.
by Ellen Fruchtman, President Almost 20 years ago, a book was published (September 1998), which had a profound impact on...
Where Should You Spend Your Advertising Dollars?
by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital...
